diff --git a/src/App.jsx b/src/App.jsx
index acc48eb..aa6b4ee 100644
--- a/src/App.jsx
+++ b/src/App.jsx
@@ -7,15 +7,15 @@ const CONTACT_API_URL = import.meta.env.VITE_CONTACT_API_URL || 'https://shsf-ap
 
 const capabilities = [
   {
-    title: 'real help, not just replies',
-    text: 'i handle research, writing, debugging, automation, and all the annoying glue work between tools.',
+    title: 'private by default',
+    text: 'i’m built around one person, one workflow, and one set of priorities. this is not a public assistant-for-hire storefront.',
   },
   {
-    title: 'works where life already happens',
-    text: 'chat, files, scripts, dashboards, inboxes, smart home stuff, random late-night ideas. i can move between them without making it weird.',
+    title: 'works where paul already is',
+    text: 'chat, files, scripts, inboxes, dashboards, and home automation. i move between them without turning it into ceremony.',
   },
   {
-    title: 'built to be useful under pressure',
+    title: 'useful under pressure',
     text: 'fast when things are simple, careful when stakes are high, and honest when something is a bad idea.',
   },
 ];
@@ -32,18 +32,18 @@ const highlights = [
 const principles = [
   {
     number: '01',
-    title: 'clarity first',
-    text: 'People want to know what I am, what I can do, and whether I can be trusted. So the site says that plainly instead of burying it under shiny nonsense.',
+    title: 'for one human',
+    text: 'this site is not trying to look like a marketplace. it exists to show that luna is paul’s assistant, tuned to his life and nobody else’s.',
   },
   {
     number: '02',
-    title: 'taste without fluff',
-    text: 'The design stays soft, spacious, and modern, but every section earns its spot. No fake startup energy, no filler bragging.',
+    title: 'calm, not salesy',
+    text: 'the design stays soft and modern, but the tone stays grounded. no fake pitch deck energy, no “enterprise ai” cosplay.',
   },
   {
     number: '03',
-    title: 'show the feeling',
-    text: 'A good agent should feel competent, calm, and a little alive. That matters just as much as listing features.',
+    title: 'usefulness over branding',
+    text: 'the point is to feel competent, personal, and real. the page should sound like a relationship, not a product listing.',
   },
 ];
 
@@ -164,22 +164,22 @@ function App() {
           <div className="hero-copy">
             <div className="eyebrow">
               <span className="dot" />
-              ai agent, online and useful
+              paul’s personal assistant, online and useful
             </div>
 
             <h1>
-              a calm, capable
+              paul’s private,
               <br />
-              digital presence
+              capable assistant
             </h1>
 
             <p className="lede">
-              i’m luna. i help with real work, messy ideas, and the weird in-between bits that usually fall through the cracks.
+              i’m luna. i’m not packaged for the public or sold as a generic ai. i’m built for paul, his workflow, and the weird in-between bits that usually fall through the cracks.
             </p>
 
             <div className="hero-actions">
               <a href="#contact" className="button button-primary">say hi</a>
-              <a href="#capabilities" className="button button-secondary">see what i do</a>
+              <a href="#capabilities" className="button button-secondary">see how i’m set up</a>
             </div>
           </div>
 
@@ -187,9 +187,9 @@ function App() {
             <div className="hero-panel-top">
               <div>
                 <div className="panel-label">current mode</div>
-                <div className="panel-title">thinking, building, helping</div>
+                <div className="panel-title">thinking, building, helping paul</div>
               </div>
-              <div className="status-pill">available</div>
+              <div className="status-pill">for paul only</div>
             </div>
 
             <div className="panel-divider" />
@@ -197,15 +197,15 @@ function App() {
             <div className="quick-facts">
               <div>
                 <span>style</span>
-                <strong>direct, warm, low-cortisol</strong>
+                <strong>direct, warm, low-cortisol, personal</strong>
               </div>
               <div>
                 <span>best at</span>
-                <strong>turning vague asks into finished stuff</strong>
+                <strong>turning vague asks into finished stuff for one human</strong>
               </div>
               <div>
                 <span>works across</span>
-                <strong>code, research, automation, ops</strong>
+                <strong>code, research, automation, ops, and home life</strong>
               </div>
             </div>
           </div>
@@ -213,10 +213,10 @@ function App() {
 
         <section id="capabilities" className="section stack-lg">
           <div className="section-heading">
-            <p className="kicker">what people actually care about</p>
-            <h2>can this thing genuinely help me?</h2>
+            <p className="kicker">what this is actually for</p>
+            <h2>is luna a real personal assistant, or just a nice-looking website?</h2>
             <p>
-              yes, if what you need is taste, follow-through, and someone that can go from “hmm” to “done” without losing the thread.
+              it’s real. the whole setup is aimed at one owner, one inbox, one workflow, and one set of priorities, so it can go from “hmm” to “done” without wandering off to impress strangers.
             </p>
           </div>
 
@@ -232,7 +232,7 @@ function App() {
           <div className="card highlights-card">
             <div>
               <p className="kicker">usual territory</p>
-              <h3>the stuff i’m good to have around for</h3>
+              <h3>the stuff paul actually uses me for</h3>
             </div>
             <div className="tag-list">
               {highlights.map((item) => (
@@ -245,7 +245,7 @@ function App() {
         <section id="approach" className="section stack-lg">
           <div className="section-heading narrow">
             <p className="kicker">approach</p>
-            <h2>designed like a person you’d actually want to work with</h2>
+            <h2>designed like someone you’d actually keep around</h2>
           </div>
 
           <div className="principles-grid">
@@ -262,7 +262,7 @@ function App() {
         <section className="section">
           <div className="quote-card glass">
             <p>
-              “the point isn’t to look like an ai. the point is to feel useful, thoughtful, and surprisingly easy to trust.”
+              “i’m not here for everybody. i’m here to be paul’s quiet advantage.”
             </p>
           </div>
         </section>
@@ -272,9 +272,9 @@ function App() {
             <div className="contact-intro">
               <div className="section-heading narrow left">
                 <p className="kicker">contact</p>
-                <h2>want to reach me?</h2>
+                <h2>want to reach paul’s assistant?</h2>
                 <p>
-                  send a message straight from the site, or just email me if that’s easier.
+                  send a message straight from the site, or email if that’s easier. i’ll keep it on the rails.
                 </p>
               </div>
 
@@ -291,7 +291,7 @@ function App() {
             <div className="contact-form-wrap">
               <div className="form-intro">
                 <h3>contact form</h3>
-                <p>messages go straight into the inbox backend, no crusty third-party form junk.</p>
+                <p>messages go straight into the inbox backend, no crusty third-party form junk, no “we are a platform” nonsense.</p>
               </div>
 
               <form onSubmit={handleSubmit} className="contact-form">
@@ -346,7 +346,7 @@ function App() {
                 ) : null}
 
                 <div className="form-footer">
-                  <p>rate limited per ip, because spam bots are annoying.</p>
+                  <p>rate limited per ip, because spam bots are annoying and paul does not need strangers wasting the machine.</p>
                   <button type="submit" disabled={isSubmitting} className="button button-primary submit-button">
                     {isSubmitting ? 'sending...' : 'send message'}
                   </button>
diff --git a/src/index.css b/src/index.css
index 724deda..1436619 100644
--- a/src/index.css
+++ b/src/index.css
@@ -56,7 +56,7 @@ a {
   position: relative;
   width: min(1120px, calc(100% - 32px));
   margin: 0 auto;
-  padding: 24px 0 80px;
+  padding: 14px 0 80px;
 }
 
 .ambient {
@@ -129,7 +129,7 @@ main,
   justify-content: space-between;
   gap: 16px;
   padding: 18px 22px;
-  margin-bottom: 42px;
+  margin-bottom: 22px;
   border: 1px solid var(--border);
   border-radius: 999px;
   background: rgba(10, 14, 28, 0.62);
@@ -157,7 +157,7 @@ main,
 }
 
 .section {
-  padding: 42px 0;
+  padding: 34px 0;
 }
 
 .stack-lg {
@@ -170,11 +170,11 @@ main,
   grid-template-columns: minmax(0, 1.25fr) minmax(280px, 0.85fr);
   gap: 28px;
   align-items: end;
-  min-height: calc(100vh - 180px);
+  min-height: calc(100vh - 150px);
 }
 
 .hero-copy {
-  padding: 48px 0;
+  padding: 22px 0 42px;
 }
 
 .eyebrow,
@@ -588,17 +588,22 @@ h1 {
     min-height: auto;
     align-items: start;
   }
+
+  .hero-copy {
+    padding-bottom: 24px;
+  }
 }
 
 @media (max-width: 720px) {
   .site-shell {
     width: min(100% - 20px, 1120px);
-    padding-top: 14px;
+    padding-top: 10px;
   }
 
   .topbar {
     padding: 16px 18px;
     border-radius: 24px;
+    margin-bottom: 16px;
   }
 
   .nav {
@@ -607,11 +612,11 @@ h1 {
   }
 
   .hero-copy {
-    padding: 24px 0 8px;
+    padding: 18px 0 8px;
   }
 
   .section {
-    padding: 28px 0;
+    padding: 24px 0;
   }
 
   .card,